Online Reputation in 2025: What Companies Are Doing to Stand Out

In a digital world where customer opinion defines business success, review management, and online reputation have become key factors for any company. Partoo has released its 2025 Barometer, an extensive study based on over 1.1 million Google reviews, revealing the most relevant trends in digital reputation. From the restaurant industry to banking and insurance, this report provides valuable insights for businesses looking to stand out in the digital landscape. This article will explore the key findings and how you can apply them to strengthen your online presence.

1. Greater Interest in Reviews and Their Management

The report highlights that 83% of reviews received a response from businesses, demonstrating a growing commitment to customer experience. The average rating reached 4.16 stars, positioning Spanish companies as leaders in online reputation.

2. Sector Impact

• Automotive: With a 13% decrease in new reviews in 2024, the sector faces the challenge of proactively capturing feedback. Grupo Arcos, Movent, and Mundimoto stand out in digital reputation management.
• Beauty and Personal Care: Privacy and fast responses are crucial, with Vithas, Quirónsalud, and Podoactiva as industry benchmarks.
• Restaurants: With a 7.7% growth in reviews, the key is managing negative comments and avoiding fake reviews. La Mafia, Areas, and Sibuya lead in this sector.
• Fashion: Despite a 35% drop in reviews, 60% of customers check opinions before purchasing. Brands like Merkal, Roberto Verino, and Lola Casademunt are at the forefront.
• Banking and Insurance: The sector saw a 56% increase in reviews, with Santalucía Seguros, Allianz, and Adeslas leading.
• Food Distribution: Despite 9.7% fewer reviews in 2024, Atmelier Origen, Caprabo, and Consum stand out for their digital strategy.

One of the most impactful examples in the Barometer is Sibuya, which achieved:

• A 136% increase in business listing views.
• Improved customer interaction by 22%.
• Integration of WhatsApp and Google booking buttons to optimize customer service.

Its strategy demonstrates how proactive digital reputation management can translate into higher sales impact and customer loyalty.

Partoo’s 2025 Barometer clarifies that online reputation is not just a secondary concern but a fundamental pillar for business competitiveness. Responding to reviews, leveraging digital tools to optimize local SEO, and encouraging positive feedback are key strategies to improve brand perception and build consumer trust.

If you want to enhance your digital reputation in 2025, the key lies in actively and strategically managing customer opinions. The future is digital, and trust is built online!