Press Releases

DES – Digital Enterprise Show has identified the present and future applications of AI, based on the contributions made by international experts from more than 41 countries.

The global guru came to DES2024 to share how persuasion professionals and major international brands are using AI to improve the ROI of their campaigns.

According to Patel, $240 billion is wasted on ineffective advertising, which can be solved with data analytics, anticipation of consumer preferences or hyper-personalisation.

The event dedicated to emerging talent, which took place in the framework of DES, distinguished the most disruptive value propositions in the use of digital solutions such as AI, digital twins or VR.

FuVex, Hotelverse Technologies, AiMA and OWO have been the awarded startups.

For three days, executives from 41 countries gathered in Málaga, Spain, to discover the latest technological innovations and be inspired by the best application cases of generative AI.

DES2024 brought together global leaders such as Zondwa Mandela, grandson of Nelson Mandela, and Wendy Hall, the pioneer in the development of web science.

The awards aim to distinguish organisations that incorporate exponential technologies into their business model.

The session framed within the AI4Humanity by UN panels explored the importance of developing inclusive technology and making it accessible to South African citizens.

Leaders from the European Parliament, the Joint Cyberspace Command, the business world and academia have defined during DES2024 the keys to shielding against new conflicts in the digital era.

The first day of the world technology summit brought together experts from the UN, Meta, IBM and T-Systems, who addressed the challenges of the generative learning tool in the corporate world and in society.

Dan Nechita, one of the promoters of the new AI law in the European Parliament, anticipated that ‘it will still take a few years’ to see the full application of the regulation.

The entertainment industry is one of the industries undergoing major redefinition because of the impact of generative AI, which in the field of music is expected to increase tenfold by 2028.

DES2024 will feature a new forum dedicated to the digitalisation of entertainment with the participation of executives from Warner Music Group, the Thyssen Museum, the Latin Grammy Awards or GIANTX.

Generative AI is emerging as the solution with which tourism companies are gaining a competitive advantage due to the customization and process efficiency options it offers.

At the Tourism & Hospitality forum, DES2024 will study the digital transformation of the sector through the testimonies of leaders from Palladium Hotel Group, BlueBay Hotels, Ilunion Hotels, Destinia and Booking.com.

DES2024 will study the influence of exponential technologies to recruit staff, identify workforce weaknesses, and assess employee satisfaction to increase productivity.

The value of people will be addressed at HR Summit as well as at the Manufacturing & Industry 5.0 forum, which will reflect on responsibility and digitization in production chains.

DES2024 will explore the widespread revolution in the persuasion industry through the potential of social media, immersive technologies, data analytics and artificial intelligence.

World-renowned experts such as Neil Patel, and well-known brands such as Coca-Cola, TikTok, L’Oréal, Tous, Nivea, Santander, Alibaba or Sanofi will share their success stories from 11 to 13 June in Malaga, Spain.

The geopolitical context, the expansion of exponential technologies and the lack of solid protection strategies in companies are factors that have driven the rise of digital offensives in recent years.

DES2024 will explore emerging threats in key areas such as government and healthcare, with leaders from Iberia, Iberdrola, Enagás, Idealista, the Bank of Spain and the German Aerospace Centre.

Representatives from the European Parliament, UN, Gaia-X Hub Spain, Google, IBM and Oracle, among many others, will advance trends in artificial intelligence and study its legal and responsible use.

The summit will also delve into the newly created role of the Chief Artificial Intelligence Officer, who advises on the implementation of AI in organisations and corporate projects.

Malaga, Andalusia, within the framework of DES – Digital Enterprise Show 2024,  will be the venue for the championship awards ceremony on 11 June.

DES2024, Europe’s largest exponential technology event, will discuss how digital solutions contribute to monetising ESG criteria and delve into the rising professional profile of the Chief Sustainability Officer.

The summit will feature Juan José Freijo, Chief Sustainability Officer and VP of Brambles, the second most sustainable company in the world in 2024, according to The Global 100 list presented at the Davos Economic Forum.

From 11 to 13 June, DES2024 will look at the evolution of the systems and technology manager in organisations, who has moved from technical expertise to become part of strategic corporate decision-making.

The summit will explore the main challenges facing today’s CIO, marked by geopolitical uncertainty, talent shortages and the drive for digitalisation.

Blockchain, together with AI and IoT, are the solutions that are democratizing operations, improving experiences and increasing the efficiency of management in the banking and insurance sector.

Global experts from Alastria, Allianz, Bizum, Santander, the European Blockchain Association or Unicoin will explore at DES2024 the innovations that are modernizing the current financial scenario.

AI, Augmented Reality and IoT are enabling products or services to be tailored to the needs of individual consumers, revolutionizing the entire retail and online value chain.

DES2024 will bring together well-known industry players such as eBay, Veepee Group or Nestlé to share how they integrate exponential technologies.

From 11 to 13 June in Malaga, Spain, DES – Digital Enterprise Show 2024 will analyse the evolution of the role of the CDO in organisations in a context marked by the potential of Generative AI.

Data managers from Engie, Cosentino, Just Eat, Sulzer AI or Leroy Merlin will present at the event how they deal with data, as well as showcasing their innovation strategies.

From 11 to 13 June in Málaga, Spain, the forum will give entrepreneurial talent the opportunity to present their innovative solution in front of investors, potential partners and large global companies.

Startups can apply to participate in the meeting, which takes place within the framework of DES, until 19 May.

The eighth edition of the European Digital Mindset Awards will honour projects that have accelerated competitiveness and sustainability in industries as a result of digitalisation.

The awards, which are open for applications until 26 April, will be presented in Malaga (Spain) at the DES – Digital Enterprise Show 2024.

Sánchez, who has more than 15 years of experience in the marketing and digital strategy sector, will define the content agenda of the largest European forum on exponential technologies.

From June 11 to 13, Digital Business World Congress will analyze the potential of disruptive technology solutions with a predominant weight of Generative Artificial Intelligence.

From June 11th to 13th, the eighth edition of DES will bring together more than 17,000 international executives who will come in search of the latest solutions in AI, Blockchain, Multicloud, data analytics, or cybersecurity.

The event will host great gurus of the sector at the Digital Business World Congress, who will advance what is on the horizon of technological evolution in companies and administrations.

The event dedicated to startups, held in the framework of DES, has distinguished the most innovative emerging companies that incorporate exponential technologies in their value propositions.

CoCircular, Therminer, Zeemcoin, Educa360, HechicerIA, Sagenso, 4i Intelligent Insights, Factic, Reveni, Turbosuite, Doctomactic, ESGeo, and eTrivium have been the awarded startups.

The awards aim to distinguish companies and organisations that incorporate exponential technologies into their business model.

Nina Shick, a global guru in Generative AI, has revealed at DES2023 that Apple is working on integrating AI into its business.

The international summit has focused on the increased competitiveness offered by this technology, the revolution it brings to jobs, and the need for a global body to regulate it.

The second day of DES2023 has highlighted the global transition to hybrid and virtual attacks, where skilled talent is needed to combat them.

The international summit has attended by senior cyberspace representatives from the Spanish military and NATO, who highlighted data and data privacy as a new source of value.

Futurum Group and DES – Digital Enterprise Show have presented the first study analyzing the transformation of business from the irruption of AI and other exponential technologies.

Great technological gurus, such as Vala Afshar or Mike Hayes, have shared at DES2023 the role of people to continue with the digitization processes.

From 13 to 15 June, the hotels in Malaga will hang reached full capacity sign, with the visit of more than 17,000 executives from all over the world who come to DES in search of a technological partner to boost their business.

DES2023 will feature international gurus in exponential technologies, such as Vala Afshar and Nina Schick, two of the world’s leading experts in Artificial Intelligence.

Disruptive technologies, the expansion of e-commerce and new shopping habits are transforming sales models and logistics processes.

Dimas Gimeno, founding partner and CEO of WOW Concept shopping centre, and Manuel Estébanez, CIO of GOfit, will share their success stories focused on business digitalisation.

CIOs from leading companies such as GBFoods, Volkswagen, Merck, Amadeus, or LaLiga will delve into the adoption of cloud solutions to boost the competitiveness of their businesses.

Secure and accessible multicloud, data management and AI integration, IT managers’ biggest objections.

The advance of Artificial Intelligence, the perfection of techniques, and the deficiency in prevention have led to an increase in attacks on small and large companies.

Roberto Gravili, former NATO colonel, and Rafael García, commander of the Joint Cyberspace Command, will analyse the new world order based on hybrid warfare and virtual offensives at DES 2023.

The impact of exponential technologies in the professional sphere will lead to the emergence of new profiles and the consolidation of concepts such as “Life Long Learning” or “School As a Service”.

Training gurus such as Edmund Monk and representatives from Volkswagen, Repsol, or Ferrer will explain how AI and digital twins are transforming jobs.

DES – Digital Enterprise Show will bring together disruptors and visionaries who will unveil the digital trends that will shape the future of business in the coming months.

Executives from leading firms such as Clearchannel, Globant, Havas Media Group, Kyndryl, Opinno, Oracle, Stratio, The Futurum Group, T-Systems, and VMWare will share their vision at the CEO & Leadership Summit.

DES2023 will explore how the application of Big Data in the field of healthcare contributes to research, innovation, and the creation of regulations, in addition to fighting diseases.

Experts from the European Commission, EIT Health, or the Ministry of Health will share the impact of exponential technologies on healthcare systems, and the challenges they bring.

DES2023 will address the transformation of communication as a result of new purchasing channels, the impact of AI, the virtual world, or the rise of ‘silver economy’.

Voice tech, digital strategies, hybrid sales, online marketing or events experts will share their success stories with CMOs and international executives.

The international summit, from 13 to 15 June, will analyse how disruptive technologies are transforming mobility and driving Smart cities.

The CIO of Kyiv City Council will share the digital strategies they have implemented that anticipate risks and threats in the capital.

DES2023 will analyse the continuous innovation of financial institutions and new risks for insurance, such as climate change or autonomous vehicles.

The international summit will also feature a Blockchain forum, where the commercial use of advanced database mechanism to ensure transparency or anti-fraud will be shared.

Nina Schick, Generative AI expert and advisor to President Biden, and David Wood, father of today’s smartphones, will share their views on the evolution of exponential technologies.

DES2023 will explore the impact of new Artificial Intelligence applications such as ChatGPT or those that allow the autonomous creation of new content such as videos, images, texts or audios.

The summit will look at the challenges facing businesses and administrations with an eye on growing technologies, the current socio-economic situation and climate targets.

DES2023, which will be held from 13 to 15 June in Malaga, has opened accreditations with which it expects to bring together more than 16,000 professionals looking for technological partners.

The Futurum Group has joined forces with DES2023 to anticipate trends and provide companies with new digital concepts to make them more competitive.

The leading digital transformation event in Southern Europe will take place in Malaga from 13 to 15 June.

IBM, Telefónica, KPMG, Kyndryl, Oracle, Banco Santander, VMWare, Globant, T-Systems, Fujitsu, Seidor and Siemens, among others, took part in the first DES2023 Advisory Board.

From 13 to 15 June, Malaga (Spain) will once again host DES2023 after the big success of the previous edition with the participation of Barack Obama.

DES, which held its first edition in Malaga last June, has been awarded in the 3rd ‘City of Málaga’ Tourism Awards.

DES-Digital Enterprise Show returns to Málaga from 13 to 15 June 2023 to embrace new technologies and digital transformation in a changing environment of continuous innovation.

DES2022 analyses the difficulty of acquiring and retaining talent in the industry, with companies such as Amazon Web Services, Banco Santander, Womenalia and the consultancy firm Alexander Hughes.

In 2021, some 7,000 ICT-related positions were not filled due to a lack of competent profiles.

Another of the issues analysed has been the emergence of new, more energy-efficient blockchains to tackle the climate crisis.

The largest digital transformation event has shown the application of Blockchain or NFTs in different sectors such as tourism or logistics.

Minister of Industry, Trade and Tourism, Reyes Maroto, has inaugurated the Tourism & Hospitality Forum at DES2022.

More than 336 exhibiting firms, 600 international experts and 250 accredited media have gathered in the capital of Malaga to discuss the digital transformation of companies and administrations.

These awards recognize companies and organizations that have driven digital transformation and presented business models based on new technologies.

Comunidad de Madrid has also been recognized as an Innovative European Region 2022 for its innovation ecosystem and its commitment to accelerating emerging talent.

The former president has focused his message on the need to automate and robotize industries in order to restore the value of human talent.

Barack Obama’s session has brought together more than 1,000 executives from international corporations and has attracted a great deal of media attention from journalists from all over the world.

On the first day of DES2022, Jaume Collboni, First Deputy Mayor of Barcelona City Council, and Begoña Villacís, Deputy Mayor of Madrid City Council, has spoken about the collaboration between the two cities to promote talent and innovation throughout Spain.

DES Startup Forum arrives for the first time in Malaga to bring together the most innovative startups and the entire international technology ecosystem.

Digital Enterprise Show seeks the world’s most disruptive startups specialized in health, mobility, fintech, tourism, energy, industry, retail or smart cities.

In 2020, the UK gathered 33% of European technology investments and was the seventh country in business digitalization.

Digital Enterprise Show 2022 will showcase all the potential on digitization and Smart cities of The United Kingdom next June in Malaga, Spain.

The awards recognize the most innovative initiatives and solutions around digitalization and sustainability.

Inscriptions will be open until April 26th and the awards will be handled in Malaga as part of DES – Digital Enterprise Show program.

Digital Enterprise Show 2022 will take place next June 14th to 16th for the first time in Malaga reuniting C-levels with the tech ecosystem to increase the competitiveness and resilience of the entire international business network.

The fifth edition of Digital Enterprise Show confirms its celebration in person at IFEMA, bringing together the entire technological ecosystem.

DES2021 will guide Spanish companies to take advantage of NextGeneration EU European recovery funds and find the technological partner to drive the transformation of their business model.

Robotics, AI, voice technology and cybersecurity will be the hottest trends at DES 2020.

DES2019 closes its fourth edition focused on guiding enterprises to boost their digital transformation with 26,342 visitors from more than 50 countries. IFEMA gathered from May 21st to 23rd latest innovations from leading global companies such as IBM, Telefónica Empresas, Altran, Deloitte Digital, EY, T- Systems, Globant, KPMG, Santander, Nutanix, Seidor, Zendesk or Improove, among more than 300 exhibiting organizations from the digital industry.

Artificial Intelligence and Big Data are the technologies that are driving new health care models in which data management is the protagonist

Leading companies in the sector such as Philips Health or Sanitas will address in DES2019 how artificial intelligence has helped to optimize the experience of the digital patient

Cristian Citu, expert of the World Economic Forum, analyzes public-private collaboration in the Cities & Public Sector forum in DES2019

Stephan de Hass, Head of Ideation & Co-Creation of T-Systems and Jarno Eskelinen, Director of the Data Driven Innovation Program of the University of Edinburgh, will be some of the protagonists of the Cities & Public Sector Forum on May 21st

The new players, such as GAFA, and changes in regulation with the entry into force of the PSD2 directive and the launch of the Spanish Sandbox for FinTech, will be analyzed in the Banking and Insurance forum on May 23rd in DES2019

The approximately 30 participating startups will present their business proposal to investors, large companies, accelerators and scale-ups

The Community of Madrid and the Madrid City Council reaffirm their commitment to make Madrid the Digital Enterprises Capital and promote the celebration of DES, Digital Enterprise Show, in the city as a global reference event for the technology sector

With more than 23,000 visitors from more than 50 countries, DES2019 is consolidated as a forum for global debate on future technological trends

European Digital Mindset Awards recognize the most relevant international initiatives and projects in digital transformation carried by startups, business leaders and large organizations to boost into the digital economy. The projects will be evaluated by an international jury formed by experts in digital transformation, prestigious entrepreneurs and investors, who will consider the innovation, leadership, disruption, strategy and implementation stage of each applications in their decision.

Geopolitics will play a prominent role in DES2019. International relations between countries are also affected by technologies and by the use of the information they have. George Beebe is former director of CIA’s Russia analysis and Director of Intelligence and National Security at the US Centre of National Interest, and Christian Lifländer, Head of Cybersecurity at NATO, will explain to the more than 23,000 C-level executives attending, the challenges on cybersecurity, the phenomena of fake news, misinformation and post-truth.

Digital Enterprise Show 2019 has announced Germany as the guest country for next edition scheduled from 21 to 23 May 2019 in Madrid. The event, which is consolidated as the largest professional European forum on digital transformation, brings together more than 20,000 executives from all over the world. With the aim of learning about technologies that are driving competitiveness and new business models for companies for 3 days, Madrid becomes the Digital Business World Capital.

DES2018 has left an economic impact in the city of more than 39 million euros, resulting in large part from the increase in international visitors; 68% of which were C-Level senior executives and members of boards of directors. The organization has announced an agreement to keep the celebration of DES in Madrid for the next three years and has already announced the dates of the next edition, which will take place from May 21 to 23, 2019.

AI experts such as Stuart Russel, leaders in cybersecurity like Chris Roberts or Aristedes Mahairas, special agent in charge of special operations/cyber division from FBI in NY and representatives of the main Spanish political parties will debate and share their knowledge during the 3 days of the forum.

The lineup of speakers gather international experts such as Scott Brinker, the precursor of the martech concept worldwide, who will analyze how technology is currently transforming marketing; Walter Jennings, VP of Huawei’s Corporate Communication, who will reveal his experiences and strategies in Influencer Marketing; and Jeff Sanders who will bring his “50 not out” strategy from Australia.

Artificial Intelligence will be in the spotlight as the main trend during the show. DES reunites top tech solutions that are driving the development of new business models such as IoT, Cloud, Cybersecurity, Blockchain or Digital Marketing among many others. A marketplace where digital solutions are applied to any kind of industry from banking to retail, automotive to utilities.

DES | Digital Business World Congress launches the campaign of the next edition of DES2018 under the slogan “Facing the Digital Avalanche”.

The edition will focus the attention and experience of thousands of its visitors on the dilemmas that any executive must face when transforming their business model, along with the technologies that drive their competitiveness through the digitalization.

17% of the visitors come mainly from the UK, USA, France, Italy, Germany and Mexico; showing the marked international character of this congress. DES has already announced dates for the third edition, which will take place from 22 to 24 May 2018, and will once again convert Madrid into the world capital of digital business over one week.

DES presented the second edition of the European Digital Mindset Awards yesterday at a gala dinner in Florida Retiro, in the Spanish capital’s Retiro Park. The Awards recognise the most innovative proposals that offer a disruptive slant to Customer Experience and Management of ICTs, or that represent new digital business models.

Alex Tapscott and senior management from IBM and Amazon Web Services explained the key to these new technologies that are reinventing all industries to DES2017 attendee. The Blockchain revolution and cognitive systems based on Artificial Intelligence and Machine Learning were the hot topics of the second day of the Mastermind Congress taking place in DES2017.

The second edition of DES2017, the world’s largest digital transformation event, opened its doors yesterday with visitor numbers that exceeded those of the opening day of the first edition.
The Spanish Finance Ministry, the Madrid Regional Government and City Hall took part in the official inauguration of DES2017 to drive forward digital transformation in the business fabric as a motor for wealth creation.

Madrid will become this week the international benchmark for digital economy. All the latest news and most innovative technological solutions, as well as new developments to come, will be discussed this week at DES|Digital Business World Congress 2017 (#DES2017), the biggest international meeting about digital transformation.

City of Los Angeles CDO Lilian P. Coral, David Shing, Anders Indset and Susan Fonseca will accompany Tapscott on the panel of speakers at DES2017.

DES2017 brings together public institutions and international technology industry leaders, such as Amazon, IBM and Accenture, to guide companies towards digitisation.

Blockchain and Artificial Intelligence: the tech trends at DES2017.

400 international speakers, more than 180 talks, 12 vertical forums and 6 specialist seminars make up a focused and unmissable agenda for executives.

More than 18,000 professionals from the world over, more than 450 speakers and almost 200 conferences with more than 1,200 hours of expertise from the greatest experts in digital transformation

DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cybersecurity to Madrid from the 23 to 25 of May.

DES2017 is organising a cybersecurity forum to debate the new threats that face the new digital and connected world. For employees and citizens, to companies and governments, the expert panels will cover the types of threats that face us now, those that are yet to come, as well as the technologies and practices that could protect us.

DES – Digital Business World Congress, the biggest global meeting on digital transformation, is putting the finishing touches to its second edition, which will focus on concepts such as the Digital Maturity Journey and take a holistic approach to all the implications of the change involved in the boom in digital business.

The fair will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the world capital of digital transformation. To this end, the organizers are developing an exhaustive internationalization plan presenting the DES-Digital Business World Congress, in different capitals with the most important technological ecosystems worldwide.

One of the main objectives of DES is to activate international exchange in the business industry, within technology companies, startups, clusters, incubators, business accelerators, consultants, business angels and venture capital funds. To this end, on the 7th of February the organization will meet the representatives of Polish ICT and tech Industry in the headquarters of Polish Information and Foreign Investment Agency in Warsaw.

Digital Enterprise Show (DES2017), the largest global meeting on digital transformation will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the Digital Enterprise World Capital. To this end, the organization have been meeting the British Tech Industry this morning in London, in the Telefónica Open Future & Wayra UK.

Both events will work together with the aim of helping Israel Tech companies to export internationally and promoting Israel’s innovation around the globe.

Digital Enterprise Show, the world’s leading event on Digital Transformation together with IoT Israel Summit, the leading IoT and Industry 4.0-related event in Israel, just started an agreement of collaboration.

DES2016 finished today its first edition with more than 18,000 attendees from over 40 countries. Over 40% of these attendees hold positions of responsibility in the management boards.

The next edition will be held from 23th to 25th of May of 2017 and Sweden will attend as country partner.

Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, extracted from the “State Of Digital Business, 2015 To 2020” report.

The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation

Fernando Almaraz (University of Salamanca) was awarded in the Best journalistic work on digital transformation category, while Improove Search was awarded in the Best digital campaign category and Spotcat in the Best Startup category

Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication.

Marketing has become an essential tool to make the products and services offered by companies reach an extremely wide but at the same time carefully segmented audience.

The European Digital Mindset Awards will recognize the most outstanding companies and professionals in digital transformation gathered in 5 categories: Best digital leader executive of 2016, Best digital transformation enterprise, Best journalistic work on digital transformation, Best digital campaign and Best digital disruptor start-up.

More than 300 international speakers will share in Madrid their strategic vision about digital transformation, leadership and business innovation in the Congress that will be held in the framework of Digital Enterprise Show.

Call for awards are open for the European Digital Mindset Awards, rewarding the most stunning leading projects and professionals in digital transformation and will be chosen by an International Committee of Experts.