When companies grow it is necessary that their processes are optimized. The great flow of information, data, relations with users makes it necessary to automate processes. The marketing automation is born from the need to carry out tasks more quickly, easily and effectively. Marketing automation is then the use of tools or platforms that allow performing different marketing tasks in an optimized way.

Companies seek with marketing automation to obtain better results that can be measurable. This implies optimizing processes that deliver content to users through different channels. Generating a longer response time and a significantly higher lead conversion rate.

Objectives of Marketing Automation

The objective of any marketing strategy is to know the customers, their loyalty, and conversion. For this, it is essential to use tools that allow us customized solutions. You must know very well your target audience, your market, your competition, to be able to choose the perfect tool for you and your company.

These are some tools that could help you with the marketing automation of your company.

10 marketing automation tools that could transform your business

  1. MDirector Marketing Automation
  2. Hubspot
  3. Drip
  4. Infusionsoft
  5. Marketo
  6. Salesforce Pardot
  7. Silverpop
  8. Autopilot
  9. Aritic
  10. IBM Watson Campaign Automation

Which tool to choose

There are many aspects to consider when choosing the best marketing automation tool for your company. To do this, you must be clear about the objectives you want to achieve in your marketing campaigns. You must take into account what features the tool you acquire counts with and if it has the following features.

  • Email Marketing
  • Lead Nurturing
  • Social Media Marketing
  • Landing Pages
  • Web forms
  • CRM
  • Remarketing campaigns
  • Analytics, reports, KPIs

Why doing marketing automation is a good decision

With marketing automation, you can get many benefits that will help transform your company. Optimization, efficiency, effectiveness, management, monitoring. A series of benefits that ultimately bring to your company saving time and money. The world is connected and constantly changing. It is important that your company can easily and quickly adapt to these changes. The best way for your company to transform is the automation of all types of processes.

Is your business prepared for the change? Take a step forward and take your business to the next level. Automation can help you become more competitive. Before choosing the tools you are going to use, it is important that you understand what your company needs. Sometimes it is not necessary to opt for a tool that does everything. Simply, it is necessary to use the tools that provide what you and your business need.