All Speakers Speaker Serafin I. Bailey Position: Senior Global Marketing Consultant. Sports & Entertainment Company: Former Mediapro LVP, Umbro, LET, World Aquatics Barcelona born & based but also Australian, Serafin I. Bailey is an strategic senior global marketer with over 20 yrs. experience in Sport & Entertainment marketing, brand management and partnership investments across Sports, Music, Esports, Gaming and shares best practice and knowledge with new generations Lecturing at ISDE Law Business School. Cultural savvy, passionate with broad industry insight from its experience across EMEA, APAC & Americas, has a trajectory with multiple properties, agencies, athletes, talents, events and brands such as Nike, adidas, Puma, Coca-Cola, Hugo Boss, BMW, Omega, Samsung, Red Bull, Estrella Damm and CaixaBank among others following asset partnerships with football, basketball, tennis, golf, F1, motorcycling, sailing, aquatic sports, esports, gaming, etc… Sessions Wed 12 Jun 10:20 - 11:00 Digital Marketing Planet CLEAR CHANNEL All type of tickets The power of content in the exponential era: culture, sports and (dis) information Wed 12 Jun 15:50 - 16:30 Digital Marketing Planet CLEAR CHANNEL All type of tickets Transforming customer engagement: the intersection of exponential tech and innovation Thu 13 Jun 10:00 - 10:20 Auditorium T-SYSTEMS Premium VIP Pass Navigating the future: transforming the entertainment landscape with exponential technologies Thu 13 Jun 10:20 - 11:00 Auditorium T-SYSTEMS Premium VIP Pass New opportunities for brands in entertainment Thu 13 Jun 12:40 - 13:20 Auditorium T-SYSTEMS Premium VIP Pass Tech and eSports: what’s coming?