Maite Morales

Seasoned executive with more than 25 years of professional experience in different positions in multinational companies: L’Oréal, Instituto de Empresa (IE), and Vodafone. Promoter of the entrepreneurship ecosystem, mentor in Endeavor and co-founder of SaaS Level UP for ISVs cloud evolution
Telecom engineer with complementary training in areas of strategy, business development and innovation at schools such as Harvard or MIT
Chief Digital Officer of 2024 by the CIONET association
Currently CDO, Ecom & Com director in Pharma Division for L’Oréal Iberia leading transformation and activation in B2C, B2B and B2B2C channels. Lead L’Oréal Sp digital transformation in B2C for all 4 divisions/35 brands to become the 1st beauty tech company
Strong believer in the power of education, Dtor of the Master in Digital Business&Innovation at IE
Previously 16 years in the telco industry playing different roles in Vodafone Spain: CEO Chief of staff, head of CRM, public policy, and services engineer