José de la Espada

José de la Espada, a professor and speaker, is a renowned expert in Conversion Rate Optimization (CRO) and web analytics. He has collaborated with top professionals in agencies such as windUp and large companies like Hawkers and ING Bank. As the author of the book “CRO” published by LID Editorial, he was also the director of the advanced program in CRO, UX & Analytics at UNIR. Currently, he serves as the Analytics & CRO Lead at the energy company EDP.