All Speakers Speaker Carlos Cantú Position: Partner Company: CH1EF I am a business leader using my passion, experience, and creativity to unlock growth and brand value. With over two decades of experience in marketing and brand innovation for both B2C and B2B businesses, I have delivered strategic vision, data-driven decision- making, and innovative marketing tactics that have added real value to growing businesses, impacting their bottom line. My extensive background as a Creative Director in global advertising agencies has enabled me to deliver high-impact strategies that boost brand equity and market share, gaining recognition at top industry awards, including the Cannes Lions and the Effie Awards. I pride myself on building high-performing teams and have had the privilege of working with outstanding leading brands and companies globally. I have selected high-growth, dynamic work environments across tech, consumer goods, retail, financial services, telecom, and hospitality, among others. All with a global footprint and significant expansion. Sessions Wed 12 Jun 15:30 - 15:50 Auditorium IBM All type of tickets The AI journey to success: A fresh case Study