Back to agenda Total Experience The impact of technology in brand management: a case study with Scotta Tue 10 Jun | 15:50 - 16:10 Digital Marketing Planet All type of tickets Language: Simultaneus translation Scotta reveals how technology has transformed their approach to brand management and storytelling. From data-driven insights to digital touchpoints, discover the tools and strategies powering their brand evolution. A real-world case study on innovation, identity, and impact. Speaker Laura Palomo Bueno Directora General Scotta 1985 Moderator Pilar Bringas ELITE