Back to agenda CMO Summit The future of AI in omnichannel ecommerce & retail Wed 11 Jun | 15:50 - 16:10 Digital Marketing Planet All type of tickets Language: Simultaneus translation AI is transforming omnichannel ecommerce, reshaping how we understand customers and optimize operations. From hyper-personalized experiences to predictive analytics, AI bridges digital and physical retail. In the future, it will anticipate demand, create seamless phygital experiences, and redefine customer engagement. The real challenge is not whether to adopt AI, but how to integrate it strategically to stay competitive in an era where adaptability is key. Are we ready? Speaker Gerardo Casas Fernández Former-Head of Ecommerce ToysRus