10-12 JUNIO 2025 | MÁLAGA - FYCMA

Smart destination, perfect stay: tech-driven insights for the future of tourism

Tue 10 Jun | 16:10 - 16:30

Language: Simultaneus translation

Dives into the hottest topics in today’s tourism landscape: how artificial intelligence and real-time data are transforming destination marketing, the automation of hotel operations to boost efficiency, hyper-personalized guest experiences, and cutting-edge loyalty strategies. The conversation will also explore sustainable tech practices, the rise of immersive experiences through AR/VR, and the emergence of virtual influencers and the metaverse as new promotional channels. A must-hear dialogue that unpacks how innovation is reshaping both destination branding and hotel experiences in a tourism ecosystem that’s increasingly competitive, digital, and focused on the traveler of the future.

Speaker
Enrique Ruiz de Lera

Enrique Ruiz de Lera

Global CMO

Turespaña

Moderator
Carlos Díez de la Lastra

Carlos Díez de la Lastra

CEO

Les Roches Global