Back to agenda Tourism and Hospitality Smart destination, perfect stay: tech-driven insights for the future of tourism Tue 10 Jun | 16:10 - 16:30 Auditorium 2 Premium VIP Pass Language: Simultaneus translation Dives into the hottest topics in today’s tourism landscape: how artificial intelligence and real-time data are transforming destination marketing, the automation of hotel operations to boost efficiency, hyper-personalized guest experiences, and cutting-edge loyalty strategies. The conversation will also explore sustainable tech practices, the rise of immersive experiences through AR/VR, and the emergence of virtual influencers and the metaverse as new promotional channels. A must-hear dialogue that unpacks how innovation is reshaping both destination branding and hotel experiences in a tourism ecosystem that’s increasingly competitive, digital, and focused on the traveler of the future. Speaker Enrique Ruiz de Lera Global CMO Turespaña Moderator Carlos Díez de la Lastra CEO Les Roches Global