Back to agenda New opportunities for brands in entertainment Thu 13 Jun | 10:20 - 11:00 Auditorium T-SYSTEMS Premium VIP Pass Explore the evolving landscape where brands intersect with entertainment, uncovering fresh avenues for collaboration and engagement. Gain insights into innovative strategies, partnerships, and brand integrations that capitalize on the dynamic relationship between brands and entertainment. This presentation provides a roadmap for brands seeking to leverage new opportunities and enhance their presence in the ever-changing world of entertainment. Speakers Nicolás Martínez de la Fuente CEO EIGHTY4 Emilio Esteban Music Producer & CEO Kihobex Entertainments Gonzalo Pastor VP Global Business Development Webedia Pablo Muñoz Founding Partner CØLLAGE Moderators Serafin I. Bailey Senior Global Marketing Consultant. Sports & Entertainment Former Mediapro LVP, Umbro, LET, World Aquatics