Back to agenda Leveraging technology for sustainable business models in tourism: the role of responsible innovation Wed 12 Jun | 16:30 - 17:10 Auditorium WESTCON Premium VIP Pass Join us for an insightful discussion on how cutting-edge technologies can drive sustainability in the tourism sector, fostering responsible business practices and enhancing the overall guest experience. Explore innovative approaches and solutions that leverage technology to address environmental, social, and economic challenges, ultimately contributing to the development of sustainable business models in the tourism industry. Speakers Rocío Torres Head of Sustainability and Responsible Business Atlético de Madrid Carlos Bello Innovation and Technology Director ILUNION Hotels Renata Basinska CEO BlueBay Hotels Moderators Paloma Zapata Chief Executive Officer Sustainable Travel International