Back to agenda How to successfully approach digital transformation: the ‘people’ key role Tue 11 Jun | 13:20 - 14:00 Auditorium ORACLE Premium VIP Pass This keynote explores the essential strategy for successfully addressing digital transformation within any organization, highlighting the “People” crucial role in this process. From adopting new technologies to implementing cultural changes, this analysis examines how businesses can navigate the complex landscape of digital transformation with efficiency and resilience. Speaker Blanca Gómez González Employability and Relations with Organizations Director Advantere School of Management