Back to agenda Entertainment & Sport Entertainment & sports contents: How the tech context impacts creation Tue 10 Jun | 17:40 - 18:10 Auditorium 2 Premium VIP Pass Language: Simultaneus translation This debate panel explores how the evolving global tech landscape influences the creation of entertainment and sports content. Industry experts will discuss the role of AI, streaming platforms, and digital innovation in shaping storytelling, audience engagement, and content distribution. Speakers Sara Moreno TikTok Paula Palomino Director of Twitch Global Spanish Partnerships - Spain & Spanish Speaking Americas Twich