Back to agenda CMO Summit Driving marketing excellence: kia’s AI-powered campaign optimization approach Wed 11 Jun | 16:50 - 17:10 Digital Marketing Planet All type of tickets All type of tickets Language: Simultaneus translation Discover how KIA revolutionized its marketing strategy by integrating Artificial Intelligence to optimize its campaigns performance. This session will unveil the key steps of KIA’s AI implementation—from customized content generation to performance prediction, achieving outstanding results. Speaker Florian Fellner Head of Advertising Kia España