Back to agenda Industry Success Stories Digital disruption: the bold strategy that made ‘Farmacias del Ahorro’ an industry leader Wed 11 Jun | 15:50 - 16:10 Auditorium 2 Premium VIP Pass Language: Simultaneus translation Unlock the blueprint behind Farmacias del Ahorro’s digital disruption! Discover how bold innovation, cutting-edge technology, and customer-centric strategies transformed the company into Mexico’s undisputed leader in pharmaceutical retail. This keynote will reveal the game-changing moves that redefined convenience, efficiency, and growth in an ever-evolving industry. Speaker Omar Galicia Executive Director Digital Omnichannel Farmacias del Ahorro