Data collection and privacy in the AI era: what a marketer needs to know

In today’s AI-driven marketing landscape, understanding data collection and privacy is crucial. This presentation covers the fundamentals of data gathering, processing, and the ethical considerations involved. It highlights the legal frameworks like GDPR and CCPA, emphasizes ethical data usage, and explores emerging trends such as differential privacy. Through practical examples, marketers learn to balance data utility with consumer privacy, fostering trust in an era defined by data-driven insights and privacy concerns.