10-12 JUNIO 2025 | MÁLAGA - FYCMA

Bridges for Marketers

Wed 11 Jun | 13:20 - 13:40

Language: Simultaneus translation

In a rapidly evolving landscape where technology redefines the rules daily, today’s marketers must do more than just keep up—they must build bridges. Bridges between data and creativity, between AI tools and human intuition, between customer expectations and authentic brand value.
In this Fireside Chat, we’ll explore how marketing professionals can connect the dots across disciplines, technologies, and audiences to stay relevant and drive impact. From breaking down internal silos to partnering across industries, we’ll dive into real-world examples of collaboration, innovation, and adaptation. Join us for a candid conversation on how to build the marketing bridges that matter most in 2025 and beyond.

Speakers
Helena Torras de la Serna

Helena Torras de la Serna

Ventures Partner

Hans(wo)men Group

Antonio López-Esparza García

Antonio López-Esparza García

Miembro de la Junta Directiva y Asesor Independiente

ABAI