10-12 JUNIO 2025 | MÁLAGA - FYCMA

Branded entertainment: the fresh new brands and generative AI

Tue 11 Jun | 11:20 - 12:00

This panel explores the innovative intersection of branding, exponential technologies and entertainment, highlighting emerging brands making waves in the entertainment industry. This dynamic session showcases how brands are creatively integrating themselves into entertainment content to engage audiences in authentic and memorable ways. Join us as we uncover the latest trends, success stories, and strategies reshaping the landscape of branded entertainment today.

Speakers
Pedro Fernández Sanz

Pedro Fernández Sanz

Director de Marketing y Producto

Clear Channel España

Silvia Velasco Praga

Silvia Velasco Praga

CEO

BE A LION (Mediaset Group)

Francisco Asensi Viana

Francisco Asensi Viana

Head of strategic partnerships & innovation

DeAPlaneta Entertainment

Moderators
Abel Delgado

Abel Delgado

AI Leader Commission

BCMA