Back to agenda Agencies & Brands Atresmedia & Prisa Group: the branded content for a new era Wed 11 Jun | 12:50 - 13:20 Digital Marketing Planet All type of tickets All type of tickets Language: Simultaneus translation In a media landscape defined by personalization and digital experiences, branded content is taking center stage. Leaders from Atresmedia and Prisa Group share how they’re reinventing storytelling to connect with today’s audiences. Discover the strategies driving a new era of brand-media collaboration.