Back to agenda AI and the challenges for arts, media and creative industries Wed 12 Jun | 12:10 - 13:00 Main Auditorium Premium VIP Pass IP challenges, deepfakes and the future landscape of culture, media and entertainment. This session will focus on the responsible and ethical use of AI in generating content while respecting its use in the benefit of humanity. It explores the potential of AI technologies like natural language processing and image recognition in transforming content creation across art, literature, and media. The panel addresses concerns about bias, transparency, and accountability in AI-generated content, emphasizing the need for ethical guidelines and regulations. It highlights opportunities for collaboration between AI researchers, content creators, and policymakers to ensure that AI enhances creativity while respecting cultural diversity and promoting positive societal values. Speakers Lujan Argüelles TV Presenter Mediaset Carlos Núñez Presidente y Consejero Delegado PRISA Media Ángel Durández President Arcadia Motion Pictures Evelio Acevedo Managing Director Museo Nacional Thyssen-Bornemisza Moderators Carme Artigas Co-Chair of United Nations Artificial Intelligence High-Level Advisory Body United Nations Artificial Intelligence High Level Advisory Body