Dimas is a businessman with more than 18 years of experience in retail. He has been president of El Corte Inglés (2014-2018), where he promoted and led the company’s e-commerce transformation or the creation of new brands and hospitality projects, among other important projects. Currently, he is a consultant and expert in the retail sector, payment methods, omnichannel sales, new business models arising from digital transformation and important issues discussed in various international forums.