Bruce Temkin is an experience management (XM) visionary and is often referred to as the “Godfather of Customer Experience.”  He leads the Qualtrics XM Institute, which will provide thought leadership and training to help organizations master XM. Prior to Qualtrics, Bruce led Temkin Group, which helped the world’s leading brands improve their customer and employee experience. He is also the co-founder of the Customer Experience Professionals Association and spent 12 years with Forrester Research.