Blanca Treviño was appointed President and CEO of Softtek in 2000. Under her leadership, Softtek has become the top IT services company in Latin America. Throughout her career at Softtek, Blanca has gained widespread recognition as a promoter and pioneer of the nearshore model. CNN en Español, Forbes and Fortune Magazine have recognized Blanca among the most powerful women in Mexico. She is a board member of Walmart Mexico, Grupo Lala, The Mexican Business Council and the Mexican Stock Exchange.