Tech Series at #DES2025

Join Tech Series, sessions dedicated to the influence of the most important technologies nowadays in the modern business world. Discover how such technologies as Artificial Intelligence, Cloud & Multicloud, Blockchain, Data & Analytics,  Cybersecurity, or Martech can impact your organization and make it grow. Get inspired with strategies and solutions, which will allow you to drive the management of your business towards a new dimension.

In these sessions, we will unravel the transformative power of cutting-edge technologies such as Artificial Intelligence, Big Data & Analytics, Blockchain, Cloud Computing, Cybersecurity, Internet of Things, Virtual Reality, and Augmented Reality. Gain invaluable insights into how these technologies can profoundly impact your organization, propelling it towards unprecedented growth.

Be prepared to be inspired as we present innovative strategies and solutions, equipping you with the tools to steer the management of your business into a new dimension. Join us at the Tech Series, where the future of business and technology converge to redefine the possibilities for your organization.

Cybersecurity

The rise of AI-driven security solutions is enhancing threat detection and response capabilities. Zero Trust architectures are becoming essential for organizations to mitigate risks in increasingly complex environments. Artificial intelligence (AI) and machine learning are playing an increasingly crucial role in cybersecurity. These technologies enable organizations to detect and respond to threats more quickly and accurately. By 2025, we expect to see even more advanced use of AI to anticipate attacks before they occur, identify unusual patterns, and automate incident response.

Marketing and AI

Personalization in marketing is being enhanced by AI analytics, allowing for more targeted campaigns. Predictive modeling is enabling businesses to anticipate customer needs and optimize their marketing strategies.

Augmented Reality and Metaverse

AR technology is increasingly being integrated into retail and training applications, enhancing user engagement. The metaverse is emerging as a platform for social interaction, virtual commerce, and immersive experiences.

Human Resources

AI tools are being adopted for talent acquisition, employee engagement, and performance management. Data-driven insights are helping HR professionals make more informed decisions about workforce development.

Cloud Computing

The shift towards hybrid and multi-cloud environments is enabling greater flexibility and scalability for businesses. Security and compliance remain top priorities as organizations move more workloads to the cloud.

Smart Mobility

By 2025, smart mobility will significantly transform urban transportation systems, prioritizing efficiency, sustainability, and user experience. The integration of autonomous vehicles and advanced public transport solutions will streamline traffic flow and reduce congestion. Smart infrastructure, including connected traffic lights and real-time monitoring, will enhance safety and optimize routes. Additionally, the use of mobility-as-a-service (MaaS) platforms will provide users with seamless access to various transport options, promoting eco-friendly choices and reducing reliance on personal vehicles.

Blockchain

By 2025, blockchain technology is expected to gain widespread adoption across various industries, enhancing transparency and security in transactions. Decentralized finance (DeFi) and non-fungible tokens (NFTs) will continue to evolve, reshaping traditional business models and consumer interactions.

Internet of Things (IoT)

The IoT landscape will expand significantly, with billions of connected devices generating vast amounts of data. Innovations in edge computing will enable real-time processing and analysis, improving efficiency and responsiveness in sectors like healthcare, manufacturing, and smart cities.

Data

Data analytics will become increasingly sophisticated, driven by AI and machine learning, allowing organizations to extract actionable insights from massive datasets. As data privacy regulations tighten, businesses will prioritize ethical data usage while leveraging advanced analytics for competitive advantage.

Banking and Insurance

By 2025, digital transformation will redefine banking and insurance in Europe, with increased adoption of AI for personalized services and risk assessment. Blockchain technology will enhance transparency and security in transactions, streamlining processes and reducing fraud.

Manufacturing

The manufacturing sector will embrace Industry 5.0, incorporating IoT and automation to optimize production efficiency and reduce waste. Advanced robotics and predictive maintenance will enable smarter factories, enhancing competitiveness and sustainability.

Health & Lifesciences

In healthcare, telemedicine and AI-driven diagnostics will become mainstream, improving patient access and outcomes. Wearable devices will provide real-time health monitoring, empowering individuals to take control of their well-being.

Tourism and Hospitality

The tourism and hospitality sectors will leverage data analytics and AI to create personalized travel experiences and optimize operations. Contactless technology and sustainability initiatives will shape a safer and more eco-friendly travel environment.

Entertainment

By 2025, immersive technologies like virtual reality and augmented reality will redefine entertainment experiences, offering deeper engagement for audiences. Streaming services will continue to grow, utilizing AI for content recommendations and audience insights.

Retail and E-commerce

Retail and e-commerce will increasingly rely on omnichannel strategies, combining online and offline experiences to meet consumer demands. AI and machine learning will enhance inventory management and personalization, driving customer loyalty and satisfaction.

Public Administration

European public administrations will adopt digital platforms to enhance transparency and citizen engagement. AI and big data will streamline processes, improving efficiency and service delivery while fostering a more responsive governance model.