Data Protection in 2025: Current Trends and Challenges

Today, data protection has become a critical priority for companies, especially in the B2B context. On Data Protection Day, it is timely to reflect on the trends and challenges organizations face in 2025 to safeguard information in an increasingly complex digital environment.

1. Artificial Intelligence and Criminal Liability: The adoption of AI has introduced new legal challenges. Crimes such as hacking and online fraud are linked to the misuse of this technology. Companies must establish ethical and security policies to prevent malicious uses of AI and avoid criminal liabilities.
2. Rise of Cyberattacks and Ransomware: Globally, ransomware attacks have grown exponentially, impacting critical sectors such as healthcare, energy, and transportation. In 2024, the average cost of a ransomware attack exceeded $4.5 million per organization, according to an IBM Security report. Companies must strengthen their cybersecurity strategies with a preventive approach and invest in technologies such as artificial intelligence to identify and mitigate threats before they cause significant damage.
3. Unsupervised Use of Generative AI: 77% of generative AI users employ it in their work environment without supervision, increasing the risk of corporate data leaks. Organizations should implement clear policies and monitor the use of these technologies to protect sensitive information.

• Regulatory Compliance: The evolution of data protection regulations requires companies to stay updated and adapt their internal policies to ensure compliance and avoid penalties.
• Third-Party Risk Management: It is essential to continuously evaluate and monitor risks associated with partners and vendors, ensuring they comply with regulations and compliance standards.

• Privacy by Design and by Default: Integrate data protection from the outset of processes and systems, ensuring configurations prioritizing user privacy.
• Continuous Training: Train employees on cybersecurity practices and awareness of the importance of protecting sensitive information.
• Implementation of Advanced Technologies: Adopt solutions such as encryption, multifactor authentication, and continuous monitoring to detect and prevent potential security breaches.

In conclusion, in this era of the internet and connectivity, data protection is a cornerstone for tech companies. Staying abreast of current trends and adopting proactive practices will ensure not only regulatory compliance but also the trust of customers and partners in an increasingly demanding market.