Rosa Aldana Guarnido

Founder and member of Foro IA MCX, a pioneering think tank exploring how AI is reshaping marketing and customer experience. With 15+ years of marketing experience, she has led brand strategy, media, CRM, and customer-centric marketing for top companies across sectors like hospitality, retail, and consumer goods. Rosa brings deep expertise in connecting data, creativity, and technology to deliver measurable business impact. Passionate about humanising the use of AI, she helps brands enhance customer value through innovation, relevance and strategic insight.