All Speakers Speaker Pedro Parellada Olarte Position: CEO Company: DruID I am 48 years old (Madrid). Father of 2 wonderful children, lover of music, guitar and live concerts. I enjoy reading, science fiction and sports like soccer, judo (black belt) and mountain biking… I still practice almost everything. Restless by nature no doubt. Computer engineer by Nebrija University, I have co-founded 2 companies that have allowed me to grow personally and professionally, to practice “learning by doing”, to resist, to be humble, to learn to lead by example and service and to carry out international projects from scratch. I have participated in the executive management of CRM areas, steering committees and in the construction of technological products since I was 18 years old for companies and institutions such as Air Force, International Monetary Fund (IMF), BNP, Codere, Consolis, Coca-Cola, Pernod Ricard, LGE, Sevilla FC, Grupo Parques Reunidos, Roca Junyent, Carrefour, IronIA, Caser Seguros, Converse… I am quite happy. Sessions Wed 12 Jun 16:30 - 16:45 Blue Innovation Theatre All type of tickets Innovation Theater DruID y Sevilla FC – El arte de generar ingresos con la data de tus usuarios