All Speakers Speaker Marta Majoral Position: Digital Experience Associate Partner Company: IBM Marta Majoral is an Associate Partner at IBM Consulting, specializing in Digital Experience, where she helps organisations transform both customer and employee experiences. Now focused on Banking, but with a rich background in Telecommunications, Media and Entertainment and Utilities, she applies her cross-industry expertise to drive innovation and improvement. With a unique understanding of global and local market dynamics thanks to her international experience, Marta partners with clients to achieve their digital ambitions. Sessions Tue 11 Jun 11:00 - 11:20 Digital Marketing Planet CLEAR CHANNEL All type of tickets Digital Marketing PlanetGenerative AI From strategy to reality: how organizations are harnessing the power of GenAI to transform customer experience and marketing operations