Marta Franch Camino

She combines consulting experience at McKinsey and The Cocktail with real-life experience at Younited, Liberbank and Banco de España. She is the Director of Financial Services at The Cocktail.

Prior to TCK, she was CFO of Iberia at Younited, leading finance, risk, strategy, pricing, compliance and legal. Her strategic vision and ability to identify market opportunities and innovation drove double-digit growth and increased profitability for the company with robust solutions from both a banking and regulatory risk perspective.

At McKinsey (2016-2019), she led several digital and/or revenue transformation projects for large companies.

At The Cocktail, Marta is supporting our financial services clients on their digital transformations from all points of view (data, martech, CRMs, digital offering and channels,…)