Luis Miguel Martín Montes

CIO and Director of Organization with more than 25 years of experience in leading multinational and family companies in the Hospitality, FMCG, Services and Consulting sectors.

Expert in transforming and developing both Organization and Systems departments, as well as organizations through digitalization and technology. Very focused on:

• The design and implementation of digital strategies aimed at operational efficiency, customer loyalty and process automation
• The creation and development of human teams with a great spirit of service and collaboration and focused on the creation of value for the business. I am currently leading the technology area of the Sercotel Group and previously I led the technology and digital transformation area of companies such as Grupo Selenta, Serunion or DAMM and worked for the consulting company Accenture.