Lucía Martínez Álvarez

Since early 2022, I have been serving as the Chief Information Officer (CIO) at AR Hotels & Resorts, where I lead the digital transformation and technology strategy for the group. In early 2024, I took on the additional role of VP Information Technology at WAM Global, a professional services firm specializing in CRM, eCommerce, and marketing projects. My dual roles allow me to combine strategic leadership with hands-on technical expertise in delivering cutting-edge solutions across industries.