Isabel García Frontera

With over two decades of professional expertise, she is a seasoned specialist in digital transformation and sustainable mobility.
Her journey began as a consultant at Accenture and she has since sculpted a substantial career in both technological and strategic business consulting at prestigious firms.
She has held pivotal roles in multinational technology companies, navigating highly competitive sectors. Her forte lies in international operations and her robust track record in leveraging technology for business transformation has significantly contributed to the digital evolution of sectors such as regulatory compliance in treasury tables and urban mobility.
In 2018 she embraced a new chapter with FREENOW as Head of Operations and, by the close of 2021, she assumed the role of General Manager in Spain, undertaking the challenge of consolidating the platform as the leading mobility superapp with the most comprehensive multimodal offering and driving the agenda for sustainable mobility.