Inara Mukhamedova

Inara is a CEO of Aiuta. Aiuta is an AI-powered Stylist B2B platform for Fashion Retailers and a B2C app. Inara has extensive experience in strategy, transformation, and operations in fashion and SaaS. She began her career at McKinsey, followed by the role of Chief Customer Experience Officer at Lamoda in 2013 (a fashion e-commerce company that went public and reached USD 2 billion NMV in 2022). She later joined Marks and Spencer, where she developed the strategy for Clothing & Home and led transformation efforts. Inara also oversaw global customer growth at ASOS, managing global acquisition, customer retention, and proposition performance across all geographies. In her most recent role at Kantar XTEL, Inara focused on SaaS business strategy and transformation.