All Speakers Speaker Guille Lorbada Rodríguez Position: Head of New Ways of Working Company: Repsol Dr. Guille Lorbada, an expert in management, innovation, leadership, technology, digital transformation holds a Doctorate in Advanced Management with a focus on Innovation and Corporate Entrepreneurship. With a diverse background as a Telecommunication Engineer, Energy Management specialist, and International Business MBA holder, Dr. Lorbada has excelled in driving change and fostering innovation throughout his career. Currently leading New Ways of Working initiatives at a global energy company, Repsol, his dedication and expertise make him a respected thought leader in the industry, inspiring others and contributing to the evolution of the transformation landscape. Sessions Tue 10 Jun 12:40 - 13:20 Main Auditorium Premium VIP Pass CEO & Leadership Summit Shaping the future of work: Repsol, Ferrovial, Mango and Gbfoods Wed 11 Jun 12:10 - 12:50 Digital Marketing Planet All type of tickets Agencies & Brands Gen AI and change management: the CMO challenge