Alberto Barreiro González

Alberto Barreiro is a transformation expert who blends design, art, and strategic consulting to make “transformation irresistible” for companies and individuals, aiming to create a more beautiful, useful, and meaningful world. With over 20 years of international experience, Alberto has excelled in roles from artist and designer to business consultant and media executive, collaborating with global brands and pioneering digital media and experience design initiatives. His positions include Director of Experience for ITV in London, Chief Experience Officer at Grupo Prisa, and founding his own design agency, Meaning. He lectures in Strategic Design for Complexity at Elisava and in Customer Experience and Innovation at the Instituto de Empresa, and co-created the Design for Transformation program with Kaospilot. He is the Director of Creative Transformation at VML Group, tackling complex challenges at the intersection of technology, creativity, design, social and business transformation.