Aitor Farragut

As Chief Data Officer at Alain Afflelou Spain, I lead data strategy and digital transformation, driving business value through governance, quality, and advanced analytics. My goal is to make data a strategic asset for decision-making and innovation.

I design strategies aligned with business objectives, establish governance policies to ensure security and traceability, and develop continuous improvement models for data quality. I also lead data modeling and virtualization projects and manage high-performing teams, fostering a data-driven culture.

I work with Microsoft Azure for cloud processing, Denodo for data virtualization, Salesforce for CRM integration, and Power BI for real-time analytics. My approach combines strategic leadership, technical expertise, and a business-focused vision, positioning Alain Afflelou as an innovative, data-driven organization.