All Speakers Speaker Adolfo Ramírez Morales Position: Senior Advisor in Business Transformation and professor at IE Company: Independent professional Advisor in leadership and digital transformation Professional career developed in Grupo Santander. At Banesto he was responsible for Technology, Organization, Operations, Quality, Marketing, regional director. In 2007 he was appointed Chief Executive Officer and member of its Management Committee. He joined Banco Santander as Deputy General Manager, responsible for Global Commercial Banking Technology and as of 2014 for Technology, Operations and Transformation. Member of its Management Committee in Spain. From 2018: new professional path as a leadership and digital transformation advisor. He is the author of the book “Digitalízate o desaparece”. Currently in its 10th edition. In June 2024 he published his second book, El valor de la autenticidad. He teaches at IE Business School, The Valley and collaborates with Programs at the Polytechnic and Autonomous University of Madrid. Member of the Advisory Committee at CASER, Berocam and Amrop Studies at CUNEF and PADE at IESE. Sessions Tue 10 Jun 10:00 - 10:20 España Empresa Digital All type of tickets España Pyme Digital Innovar o morir: Estrategias clave para las PYMES del futuro Tue 10 Jun 10:20 - 11:00 España Empresa Digital All type of tickets España Pyme Digital El reto de la autenticidad en la era digital