Back to agenda Agencies WorldDigital Marketing Planet The power of content in the exponential era: culture, sports and (dis) information Wed 12 Jun | 10:20 - 11:00 Digital Marketing Planet CLEAR CHANNEL All type of tickets Experts in media, culture, sports, and technology discuss how content shapes our perceptions, influences our decisions, and defines our social interactions. From the proliferation of fake news to the virality of cultural and sporting moments or the new inmersive experiences, the complex interactions between content and society are examined. Additionally, crucial issues such as ethics in content production and distribution, the role of digital platforms in disseminating accurate information, and the responsibility of content creators in the era of disinformation are addressed. Speakers Santiago Sánchez Benavides Founder Castoryadis Amy Peck Founder CEO, EndeavorXR - XR, Web3 and Metaverse Strategy and Consulting EndeavorXR Serafin I. Bailey Senior Global Marketing Consultant. Sports & Entertainment Former Mediapro LVP, Umbro, LET, World Aquatics Moderators Guillermo Ríus Barraguer Professor The Valley Digital Business School