Back to agenda Tourism and Hospitality The new competitive landscape in the tourism industry thanks to AI Wed 12 Jun | 15:30 - 15:50 Auditorium WESTCON Premium VIP Pass Explore the evolving competitive landscape in the tourism and hospitality industry with the integration of AI in the current exponential context. Delve into how Artificial Intelligence is reshaping customer experiences, operational efficiency, and overall business strategies. Gain insights into the transformative potential of AI, offering a competitive edge and unlocking new possibilities in the dynamic world of tourism and hospitality. Speaker Lucía Martínez CIO AR Hotels & Resorts Moderator Jorge Serrano Jurado General Secretary International Association of Hotel Managers & Tourism Executives (CIDH)