Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the complianz-gdpr domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/web/wp/wp-includes/functions.php on line 6114
The customer at the center: differentiation and loyalty-generating strategies - DES-SHOW
10-12 JUNE 2025 | MÁLAGA - FYCMA
Back to agenda
Digital Business World Congress Retail & E-Commerce

The customer at the center: differentiation and loyalty-generating strategies

Thu 13 Jun | 12:40 - 13:00

Auditorium WESTCON
Premium VIP Pass

In this session, we will explore into how a company, as Nestlé, develop a strategy to offer differentiated services and generate loyalty through various means, such as understanding customers through data, personalizing the offering of products and services, and even conducting efficient communication.

Speaker
Anna Herrera

Anna Herrera

Head of e-Business & Digital Ecosystem Development Zone EUROPE

Nestle Global Services Spain

Moderator
Antonio López-Esparza García

Antonio López-Esparza García

Board Member, Operating Partner & Independent Advisor

Retail, Industry, Foodservice & E-commerce