Social commerce y live shopping: Winning strategies

Social commerce and live shopping are reshaping the path to purchase—blending entertainment, community, and conversion. In this session, we’ll explore how brands are embracing these formats to humanize digital experiences, engage audiences in real time, and create new moments of influence. From storytelling to seamless checkout, we’ll uncover the strategies that turn viewers into buyers and platforms into powerful sales channels in the age of instant, social-first commerce.