Back to agenda Gen AI/ Multimodal Content GenerationVR/AR/XR Predictive marketing: Let AI anticipate your customers every move Tue 10 Jun | 10:00 - 10:40 Digital Marketing Planet All type of tickets Language: Simultaneus translation Predictive marketing powered by AI enables brands to anticipate customer behavior, optimize engagement, and drive conversions. In this session, we’ll explore how AI-driven insights can enhance personalization, improve decision-making, and create seamless customer experiences. Speakers Luis Rodríguez Sacristán Chief Digital Transformation Officer Compensa Capital Humano Florencio Castro Fernández Customer Experience Director Planeta Formación y Universidades Moderators Belén Cuadrillero Fernández Director Customer AI Transformation INCIPY