Omnichannel strategies: Bridging the gap with the phygital consumer

Today’s consumers move fluidly between physical and digital touchpoints—and expect brands to do the same. This session explores how to deliver truly seamless, personalized experiences across channels, while balancing relevance, privacy, and operational complexity. From data integration to customer service consistency, we’ll dive into the technologies and mindsets that are redefining the customer journey—where the physical store becomes digital leverage and personalization meets real-time omnichannel intelligence.