10-12 JUNE 2025 | MÁLAGA - FYCMA

Mind the AI gap: From hype to business reality

Tue 10 Jun | 13:10 - 13:30

Language: Simultaneus translation

How do we move beyond the hype and into execution? Let’s explore the disruptive strategies that drive real AI adoption and business value. This session uncovers the key obstacles: resistance to change, lack of structure, and missing catalysts, and how to bridge the gap between AI’s potential and real business outcomes. We’ll explore from a different perspective of how a business culture revolution can act as catalysts to accelerate digitalization impact in organizations, challenging the status quo and understanding human vulnerabilities.

Speaker
Óscar García Martín

Óscar García Martín

HO Manufacturing Technologies (R&T & R&D)

Airbus