Back to agenda Digital Marketing Planet CMO Summit Journey and synergies between lead acquisition and customer conversion Wed 12 Jun | 15:30 - 15:50 Digital Marketing Planet CLEAR CHANNEL All type of tickets Explore the journey from attracting potential leads to converting them into loyal customers, uncovering synergies, challenges, and innovative strategies along the way. Discover key insights and actionable tactics to optimize your lead acquisition efforts and enhance customer conversion rates in today’s competitive landscape. Speaker Beatriz Calzada Martinez Head of Performance Marketing Nationale Nederlanden