Back to agenda Digital Marketing PlanetGenerative AI How to achieve over 400 million views on TikTok: the success case of Tous Tue 11 Jun | 13:00 - 13:20 Digital Marketing Planet CLEAR CHANNEL All type of tickets The power of content: Tous brought to life its inaugural nail jewelry collection through a co-creation process with the TikTok community, swiftly selling out in the brand’s stores. Leveraging a trend on the platform, #NailArt, which unites a passionate and creative community devoted to artistic expression through nail design. Speakers Anaïs Durand Director of Marketing and Communication Tous Teba Lorenzo Sales Country Manager TikTok