Back to agenda Tourism and Hospitality Hospitality reimagined: Digital trends redefining guest experiences Tue 10 Jun | 16:30 - 17:00 Auditorium 2 Premium VIP Pass Language: Simultaneus translation This roundtable will explore how the latest digital trends are revolutionizing the guest experience in the hospitality industry. Innovations such as the use of mobile apps, automation systems, augmented reality and chatbots to improve customer interaction, optimize services and deliver personalized experiences that make a difference in an increasingly competitive environment will be discussed. Speakers Marc Planas CIO Catalonia Hotels & Resorts Lucía Martínez Álvarez CIO AR Hotels and Resorts Francisco Vargas CIO Lopesan