Back to agenda Agencies & Brands Gen AI and change management: the CMO challenge Wed 11 Jun | 12:10 - 12:50 Digital Marketing Planet All type of tickets Language: Simultaneus translation Generative AI is reshaping the marketing landscape—but with innovation comes the need for strategic change. This panel brings together digital leaders to discuss how companies can navigate organizational transformation, upskill teams, and integrate Gen AI effectively. Explore the real challenges and opportunities of leading change in the age of intelligent creativity. Speaker Guille Lorbada Rodríguez Head of New Ways of Working Repsol