Entertainment & sports revolution: Lights and shadows where tech meets the stage

In this keynote, we will explore how technology is revolutionizing the entertainment and sports industries, reshaping the way audiences engage with live events. From AI-driven performances to immersive fan experiences, we will discuss both the exciting opportunities and the challenges. Not everything is “lights” when it comes to implementing technology—ethical dilemmas, regulation, and unforeseen consequences must also be carefully navigated as these industries evolve.